Tangerine

This one-day UI design sprint involved designing a responsive landing page for a fictional brand.

I chose to do a modern online clothing boutique in the vein of Everlane, so I knew I'd be working with a lot of white space and making room for the product shots do the talking.

I experimented with different ways of placing elements in a minimal design to create interesting configurations of white space and create eyeflow. I used strong visual hierarchy, the model's implied motion, and eye contact to influence eyeflow and user behavior.